Constant change faces every organisation, yet most change projects fail. Is communication to blame?
Up to 70% of organisational change projects fail—from restructures and mergers, to system or technology implementations, new processes, transformation projects and more.This webinar explores both the academic literature and what happens in the real world to answer two important questions about change in Australian workplaces:
- Is change program success predetermined by how it is communicated, the way its messages are heard (and understood) by employees―and by how well middle managers are able to speak positively about the change?
- If communication is a major component for success, what approach or combination of approaches to communicating change will increase the likelihood of its success?
- Why change failure is very often linked to a failure to communicate
- Who are the critical communicators of change
- How key people involved in change view the experience and their role in it, from the perspective of the senior leader, change manager, line manager and change recipient
- The role of the frontline manager in effective change communications
- And much more, including how to make the most of change messages, the value of a visual identity and a review of change management literature